Five Reasons Social Media Is Important For SEO

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What does social media have to in relation to SEO? At MWI, we get lots of questions from our potential and current clients. While social media has become an increasingly popular channel for marketing in recent times, many businesses have yet to benefit from the potential of it. This is particularly important when you're investing in search engine optimization. While the benefits of social media may not seem immediately obvious, they are essential for SEO support. There are many reasons why you should consider social media as part of your overall strategy to be online, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. When people tweet, like or comment on the content they like it is referred to as a social engagement. The more social engagements your content receives, the more social signals you send to your site. Search engines analyze these social signals and then use them as an index of quality when ranking the content. This is a way for search engines to identify what people find most useful and what their algorithms consider top-quality. If an article receives lots of engagement on social media, it can be instantly identified.

2.) Link Building
It is long past the time that you could get links from other websites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild the old-fashioned way: write top-quality content that's relevant. What is the best way to reach websites that will link to your site, if they are considered "unnatural"? Social media is your solution. Social media lets you place your content in front of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. People who be able to share your content with their networks which increases the power of your content.

3.) Content Amplification
It doesn't matter how good the content you publish, it's unlikely to get much traction without amplification. Sure, email marketing can be a great way to amplify content, but it will only be able to reach people who are in your marketing database. It is possible to reach new audiences via social media. Once you share your content, زيادة مشاهدات اليوتيوب your followers will also spread it to their networks should they find it valuable. These people will then also share it with their friends to increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, inbound linking, and brand awareness All of which are used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it needs to be in their ranking algorithms. In addition to boosting your content, social media also helps to increase awareness of your brand. This is what Google calls co-citation. Building these co-citations using social media will help improve Google's trust and confidence in your website , and will also help with branded search queries.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now, which means they now appear on the search results pages. This allows your business to be displayed in search results that include branded search queries on more than only your website. It gets even better. Tweets on their own from Twitter could be indexed and included in the search results. This allowed your website to be ranked higher in search. That was only temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.